In an essay published in the United States in mid-May 2020, Brian Dumaine, an American journalist formerly at Fortune, dissects the business model of Amazon, the ubiquitous e-commerce giant. Dumaine immerses us in the impressive mechanics of Amazon, which has become a logistical powerhouse that continues to integrate new activities, including health, which was added two years ago. What lessons can companies learn? This fascinating investigative account explores exactly that.